Every in life has a ranked number and number attached. Neighborhood walkability has one, and if you have hunted for an apartment you have used it without thinking. Schools have one. Crime, transit and air quality all have one. But there is no score to show if you're a community that has a lot of events. Finding things to do is at the core of why we live where we do.
What an event score would tell you.
Whether a downtown is waking up or winding down, twelve months before tax receipts confirm it. Whether the district you funded is genuinely programming or merely occupied. Whether the town you are considering has anything happening on a Thursday. Two towns with identical size and median income can be completely different places to live, and nothing you can currently look up will tell you which is which. Walk Score proved what happens when you make something like this countable. Before it existed, walkability was an impression you formed standing on a corner. After it existed, it went into listings, into planning documents, and into what people will pay to live somewhere.
But a score is only the surface of it.
This is the part worth paying attention to, because the score is a summary of something much more useful sitting underneath it. Think about a booking page. A hotel, an airline, an Airbnb listing, a vacation rental. The moment someone books a place is the exact moment they start wondering what they will do when they get there, and right now almost nobody can answer that on the page where the decision is being made.
An event score would tell them the place is lively. A live event feed hands them the actual thing: what is on, where, when, and how to go. Same underlying data, but one is a rating and the other is the product itself, ready to put in front of your customer at the moment they care most. That applies well beyond travel. A chamber of commerce wants the feed on its own site. A developer wants the score for a pitch. An economic development office wants both, the number for the application and the detail for the strategy.
Why this has never existed?
Because the data was never available. Events are published everywhere and connected nowhere. A brewery posts to Instagram, a theater runs its own site, a library uses a community board, a gallery puts it on a flyer in the window. All public, all real, all in different shapes, which means you could not count them, and a score you cannot count is not a score. So every attempt to measure local vitality reached for proxies. Modeled foot traffic. License counts, which tell you a place exists but not that it is alive. Sales tax, which arrives late and describes last year.
What changed.
What was missing was line accurate event data, and that is what Daisy Labs built by graphing the open calendar. Learn more about Daisy Labs: https://www.meetdaisy.co/blog/daisy-data
Those are counts, not yet a score. A score is what you get when counts like these become comparable across places and across time, and that is what just became possible for the first time. We would rather build it with the people who would use it than hand over something finished and wrong. So if your community had a score, what would you want it to measure?
Interested in seeing what an event feed can do for your customers and your site performance? Reach out to [email protected].