Why Your Brewery Needs A Social Calendar

Why Your Brewery Needs A Social Calendar

Eric Singer Eric Singer
1 min read

I kept missing shows at my favorite brewery. Why? Saw the Instagram post on a Wednesday, thought "that's cool," and by Friday it was already lost in the feed — even though I was planning my weekend. You're building taproom attendance with killer strategies — trivia Tuesdays, Friday bands, food trucks — but that same post vanishes, leaving seats empty despite your hustle.

The Feed That's Failing You

Organic posts reach 2-6% of followers — here's a number that might surprise you: your 2,000 Instagram crowd sees trivia night from maybe 40-120 people, and even fewer when planning their week. Real talk, feeds prioritize endless scrolls over permanent plans, so even the best lineups fizzle. You're not failing at events; social media's failing discovery.

Open Your Calendar

Truth is, you need to open your calendar — make that Google embed or site page public and findable. Suddenly trivia Tuesdays become searchable, Friday bands bookmarkable, food trucks subscribable. That's the ah-ha: one URL, events travel everywhere.

How Daisy Works With This

Got a calendar on WordPress or Squarespace? We pull events automatically, circulating them through Daisy — market calendars, category feeds, search results, the works. No calendar? Build one in Daisy, five minutes flat. Either way, folks subscribe so your events hit their personal feed. No double-posting. No manual grind. No Instagram algorithm games. Add once, findable everywhere. Free via local sponsors — your data stays yours, on your site if you want. You control posts; we just get more eyes on them.

They find your events easily from your bio and feed. Portland taproom adds Monday's lineup — "live music this weekend" searchers spot you, regulars subscribe forever, out-of-towners hit your food trucks. Book great nights; watch them show up.

Come Meet Daisy and claim for your free calendar in bio.
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