Beech Mountain Christmas Parade & Santa’s Workshop

There truly is no place like Beech Mountain at Christmas – where snow meets small-town charm, and the spirit of the holidays comes alive in the mountain air. Join us for the annual Beech Mountain Christmas Parade, a magical celebration that brings families, friends, and neighbors together for a winter wonderland experience like no other. This year’s theme, “All- American Christmas,” captures the warmth, and unique charm our town brings to the holiday season while celebrating America’s 250th. Beech Mountain transforms into a scene straight out of a storybook. Our new parade route will make it easier for visitors and residents to watch. Beginning at Public Works, the parade will start on Beech Mountain Parkway in front of Fred’s General Store, loop behind Town Hall on Meadowview Road and go back up Bark Park Way, returning to Public Works. Great viewing spaces include Town Hall and the Visitor Center, the Public Parking Lot, Brick Oven Pizza Parking lot, and Fred’s General Store. 🎅 Santa Claus and Mrs. Claus will make a special appearance, spreading cheer and collecting wishes from little ones. ❄️ Bundle up and enjoy hot chocolate, treats, after the parade at Santa’s Workshop. Following the parade, Santa will make a stop at his remote headquarters at Beech Mountain’s Town Hall – 403 Beech Mountain Parkway. Until 6pm.