The Metrics that Matter: Vanity Metrics vs. Decision-Making Metrics

November 18 @ 11:00AM - 12:00PM CT Event: The Metrics that Matter: Vanity Metrics vs. Decision-Making Metrics Starting on: November 18, 2026 @ 11:00AM CT Ending on: November 18, 2026 @ 12:00PM CT One of the biggest problems many organizations face today is focusing on metrics that look impressive but do very little to guide strategy, improve performance, or support business goals. This webinar breaks down the difference between vanity metrics and decision-making metrics, and why understanding that difference matters for marketing, sales, and leadership teams alike. We’ll talk about the numbers organizations often obsess over because they are easy to measure or easy to celebrate, versus the metrics that actually help teams allocate budget, improve campaigns, identify problems, and drive growth. We’ll also cover how AI and automation tools are making reporting faster and more accessible, but also increasing the risk of over-reporting disconnected or low-context metrics. If your organization struggles with reporting that feels noisy, confusing, or disconnected from actual business outcomes, this webinar will help bring clarity to what should actually guide decision-making. This session is especially valuable for marketing managers, sales leaders, fractional CMOs, and anyone responsible for reporting on marketing or business performance. Organizations are under increasing pressure to prove ROI, justify budgets, and make smarter strategic decisions with limited time and resources. Data is a good jumping-off point for making decisions about where to invest in marketing, but with so much data available it’s hard to know what actually matters. Frequently Asked Questions Yes! Anyone who needs to know how to keep leads coming in should come. Sometimes we get so used to doing the same things, it's refreshing to look at it differently. Like drinking a cool beverage on a hot day. You are welcome to have anyone with you watching the webinar you see fit. This will be a Zoom webinar, and you can download the software when you get the link (if you don't have it already). You may want to log on a few minutes early so you don't miss anything. Dave Meyer is president of BizzyWeb, a growth marketing agency located in Champlin, MN. As a Speaker-Trainer for Google's Grow with Google program and a HubSpot Certified Trainer, Dave Meyer travels the country showing thousands of business owners and marketers how to grow their business online. For BizzyWeb, Dave speaks on B2B sales and marketing topics and has presented for Digital Summit in Minneapolis, Austin, Chicago, Phoenix, Seattle, Detroit, Kansas City and Raleigh. Other favorite events have included Social Media Breakfasts in Minneapolis and an “Unconference” breakout at IABC’s World Conference in Toronto. Dave was named Entrepreneur of the Year in 2016 and BizzyWeb was honored as Small Business of the Year by the TwinWest Chamber of Commerce in 2019.