Small Business Workshop: Planning for Sustainable Growth

This free workshop is offered by the City of Kennesaw in partnership with the Small Business Development Center (SBDC). This session is designed for small business owners and decision-makers who want to move beyond day-to-day firefighting and develop a proactive roadmap for growth. Participants will learn how to define their mission, vision, and core values, analyze their business environment, and create actionable strategies that position their company for long-term success. By the end of this class, attendees will be able to: Understand the purpose and components of a Strategic Plan and how it differs from a Business Plan Define Mission, Vision, and Core Values to guide decision-making and company culture Identify Key Performance Indicators (KPIs) to measure progress and maintain accountability Conduct a SWOT Analysis to evaluate internal strengths and weaknesses, and external opportunities and threats Set Long-Term Goals and Quarterly Objectives with actionable steps to achieve them Apply practical tools for monitoring performance and adjusting strategies to stay on track Event Details: Date: Thursday, August 27, 2026 Time: 11:00 AM – 2:00 PM Location: Ben Robertson Community Center Register at https://mailchi.mp/georgiasbdc.org/kennesawsbas.