This free workshop is offered by the City of Kennesaw in partnership with the Small Business Development Center (SBDC). This session is designed for small business owners and decision-makers who want to move beyond day-to-day firefighting and develop a proactive roadmap for growth. Participants will learn how to define their mission, vision, and core values, analyze their business environment, and create actionable strategies that position their company for long-term success. By the end of this class, attendees will be able to: Understand the purpose and components of a Strategic Plan and how it differs from a Business Plan Define Mission, Vision, and Core Values to guide decision-making and company culture Identify Key Performance Indicators (KPIs) to measure progress and maintain accountability Conduct a SWOT Analysis to evaluate internal strengths and weaknesses, and external opportunities and threats Set Long-Term Goals and Quarterly Objectives with actionable steps to achieve them Apply practical tools for monitoring performance and adjusting strategies to stay on track Event Details: Date: Thursday, August 27, 2026 Time: 11:00 AM – 2:00 PM Location: Ben Robertson Community Center Register at https://mailchi.mp/georgiasbdc.org/kennesawsbas.
The small-town charm and big-city amenities offered in Kennesaw make it a great place to live, work and play.
