Hailed by Rolling Stone as “A Viral Pioneer,” bbno$ is no stranger to producing addictive hooks, having released the first ever TikTok thit, ‘Lalala’ with Y2K in 2019, which has gone 10x Platinum across the globe. He had opportunities flow in from his success with a performance at the JUNO’s, guest appearance during Coachella, a Late Night TV performance on Jimmy Kimmel, amongst many others. Over the years, bbno$ has become a case study in how to succeed as an independent artist.