The Local Auto Category Is Heating Up … Are You Ready to Cash In?

Local auto dealers are investing in advertising at record levels, creating one of the biggest sales opportunities we’ve seen in years. As dealerships compete aggressively for buyers, many are turning back more aggressively to the proven reach and impact of broadcast to drive showroom traffic and vehicle sales. Meanwhile, the used vehicle market continues to thrive. The demand for quality pre-owned inventory remains strong, and late-model used vehicle sales are generating significant profits for dealers nationwide. Join LBS Auto Expert, John Tkac, as he: