Pricing in a Competitive Market

Browse All Events November 16, 2026 Pricing in a Competitive Market Date: November 16, 2026 Time: 1:00 pm - 5:00 pm Location: Show map RASM South 2320 Cattlemen Rd. Sarasota, Florida 34232 Registration Details When the market shifts, yesterday's pricing strategy may not work today. Learn how to read the market, analyze the right data, and price properties with confidence. After this session, you will be able to: -Understand the difference between a Comparative Market Analysis (CMA) and an appraisal and when each is appropriate. -Analyze supply and demand, market conditions, and absorption rates to make informed pricing recommendations. -Identify the most relevant comparable properties and determine which data truly matters in a changing market. -Understand how days on market, price ranges, and different market segments can impact pricing. -Apply Florida requirements and appropriate disclosures when preparing CMAs and other valuation reports. -Use market data to have more informed and realistic pricing conversations with sellers. Whether the market is rising, slowing, or somewhere in between, knowing how to accurately interpret the data is essential. You'll leave with practical tools to better evaluate property values, set realistic seller expectations, avoid listings that linger on the market, and provide your clients with informed, professional guidance. Instructed by: Dave Dettmann Cost: Members $20 / Non Members $40 / Passport Subscribers Free 4 CE HRS