Floatfest: A Rose Parade Showcase, is open on January 1, 2, and 3. This 2-mile display features Rose Parade floats after their appearance on the parade route. Each year, nearly 70,000 visitors go to Sierra Madre and Washington Boulevard in Pasadena for a rare opportunity to get up close to these incredible floats and admire the details and creativity that make each display unique. The event’s family-friendly, celebratory atmosphere also gives guests a chance to interact with the float exhibitors. This year, the Food Fare is back! Join us to enjoy a delicious variety of cuisine from some of LA’s top food trucks, offering a range of options. The Food Fare is located on Sierra Madre Blvd., near Gate A in the showcase lot. SCHEDULE OF EVENTS Friday, Jan. 1, 2027, 1:30 p.m. – 5:00 p.m. (Ticket sales end at 3:30 pm, last entry at 4:00 pm) Saturday, Jan. 2, 2027, 7:00 a.m. – 9:00 a.m. (Reserved for seniors & disabled visitors) Saturday, Jan 2, 2027, 9:00 a.m. – 5:00 p.m. (Ticket sales end at 3:30 pm, last entry at 4:00 pm) Sunday, Jan 3, 2027, 9:00 a.m. – 4:00 p.m. (Ticket sales end at 2:30 pm, last entry at 3:00 pm) VISITOR TIPS Clear Bag Policy: For security, only clear bags are allowed. Please be prepared for a bag check upon entry. Bag and Stroller Checks: All strollers, backpacks, purses, and bags will be inspected before you enter the venue. No Wheels Allowed: Skateboards, roller skates, bikes, tricycles, Segways, and wagons are not permitted. Strollers may be tough to navigate due to the terrain. Service Animals Only: No pets allowed, but service animals are welcome. Comfortable Shoes: Since there are no trams, wear comfy walking shoes. Expect to walk about 2.5 miles and spend at least two hours viewing the floats at a leisurely pace. The venue can get crowded! Venue Map: Grab a brochure with a map of the layout at the entrances or at Park-N-Ride locations. Stay Hydrated: Make sure to drink plenty of water, especially on hot days. Food and Drinks: There will be many food vendors, but you can bring small amounts of food and non-alcoholic drinks (no coolers, please). Meeting Spot: Before you start, agree on a meeting spot in case you get separated from your group. A good option is the Guest Services tent at Sierra Madre and Washington boulevards. Recycle: Please dispose of recyclable items in the marked bins throughout the venue. ASL Interpreters: American Sign Language interpreters will be available for guests with hearing impairments. Inquire at the entry gates or follow signs for more info. FLOATFEST PARK & RID SHUTTLE INFORMATION To accommodate the tens of thousands of anticipated guests at this year’s Floatfest, there are six free Park-N-Ride locations where guests can park and then take a shuttle bus to and from the Floatfest venue at Pasadena High School (2925 E. Sierra Madre Blvd., Pasadena, CA 91107). Because of street closures and associated traffic, the shuttles will take longer than typically expec...
