How to Get a Yes: Making the Case for Your Ideas

Great ideas don’t create impact unless decision-makers understand their value. Whether you’re requesting resources, proposing a new initiative, recommending a change, or simply trying to move an idea forward, knowing how to make a compelling case can make the difference between “maybe” and “yes.” In this session, we’ll explore a practical framework for gaining support from decisionmakers. Participants will reflect on a real situation where they needed leadership support and work through a step-by-step approach for framing their recommendation in terms leaders care about most, like organizational priorities, measurable outcomes, risk, and resource investment. Learning Objectives Frame ideas around organizational goals and strategic priorities. Build a clear, credible case using evidence, impact, and outcomes. Anticipate leadership questions and address potential concerns before they arise. Communicate recommendations clearly and confidently to decisionmakers. About Our Facilitator Nicole MacLean is the Chief Executive Officer of Compose.ly, a content marketing and SEO company. She has spent her career leading marketing, growth, and revenue strategy for technology companies, previously serving in leadership roles at 120Water and Emplify. She began her career after graduating summa cum laude from Ball State University with a B.S. in Marketing. Known for her customer-centric approach to growth, Nicole frequently writes and speaks about content marketing, AI’s impact on search and content strategy, leadership, and business growth. She is based in Indianapolis and has been recognized as one of TechPoint’s Tech 25 and Indy’s Most Pivotal Leaders.